Sol Bloom Catch-It-All by Design for Moderns

Catch-It-All Detail with Better Homes & Gardens – Designer: Sol Bloom

Useful, eye-catching, sleek, graceful and oh so modern the “Catch-It-All” designed by Sol Bloom and produced by Designs for Moderns in California for a very short period beginning in 1952 epitomizes mid-century modern design for the home. This seemingly simple object is sculptural in its design and extremely functional while retaining its minimalist qualities. A true masterpiece.

Not many of these classic pieces have survived the years and they were not made for long. Records are scarce but it appears as though by 1954 or so production ceased. Many were used outdoors and lost to the elements and still others discarded over the years by owners who did not recognize the rarity, value or design significance of these “magazine holders” as many called them.

Catch-It-All – Design for Moderns – Circa 1952 – Designer: Sol Bloom

I was fortunate enough to come upon this one on trip through Pennsylvania and Virginia not too long ago. In excellent condition with no breaks to the fine metal mesh this 20th Century treasure is one of those finds which keep people like me hunting for more.